Place · HotelsConsented · Sold · Trading
Greenwich — The O2
A landmark 300-bed hotel beside one of the world's most visited entertainment venues.
Yeats assembled the site, designed the scheme and secured planning consent for an 18-storey, 300-bed hotel on Greenwich Peninsula, adjacent to The O2 — then sold the consented scheme to a Kuwaiti family office. The hotel is built and trades today as a Travelodge.
The 300-bed hotel on Greenwich Peninsula — Yeats project CGI.
At a glance
Keys
300
Height
18 storeys
Location
Greenwich Peninsula, SE10
Yeats role
Assemble · design · consent
Exit
Sold to a Kuwaiti family office
Today
Trading as a Travelodge
The arc
How this place happened.
01 · Assembled
Fragmented ownership on Greenwich Peninsula assembled into a single development site.
02 · Designed
An 18-storey, 300-key concept designed for The O2's year-round footfall, with ground-floor retail to activate the street.
03 · Consented
Full planning consent secured for the landmark scheme.
04 · Sold
The consented scheme sold to a Kuwaiti family office.
05 · Trading
Built out by the purchaser — trading today as a 300-bed Travelodge.
From fragmented land to consented landmark — and a clean exit.
The site sits on Greenwich Peninsula, directly adjacent to The O2 — one of the world's most visited entertainment venues — with the Maritime Greenwich World Heritage Site and the Docklands office market on its doorstep. Yeats assembled the complex urban site, designed the scheme and navigated it through planning to a full consent for 300 keys over 18 storeys, with ground-floor retail to activate the street.
The consented scheme was sold to a Kuwaiti family office, which built the hotel out. It trades today as a 300-bed Travelodge — the consented value Yeats created, validated by international capital and a national operator.
Greenwich is the clearest expression of the Yeats model at hospitality scale: unlock the land, design what the market needs, secure the consent, and give capital a clean route in. Alongside the consented 117-bed Streatham scheme, it anchors the hotels track record.
Unlock the land, design what the market needs, secure the consent — and give capital a clean route in.
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